ESSAY WRITING CLUB Plagiarized Essays Working Capital Management

Working Capital Management

Working Capital Management Project and Report

https://www.kraftheinzcompany.com/

Table of Contents
Abstract 3
Introduction 4
Company analysis 6
Conclusion 16
Bibliography 18
References 20

Abstract
The online retail market remains one of the most important innovations of the 21st century. It is an important component in the current global economy. It has resulted in a new market of tech savvy-online retailers competing to deliver affordable products and services and add value to many consumers who are forced to work from home due to the covid-19 restrictions. The boom has made companies such as Kraft Heinz company very important partners as they facilitate the delivery of essential products services in an efficient, effective and safe manner .It makes Kraft Heinz an important link between producers and consumers of consumer products. (Byers, 2020).The company’s business strategy aims at leveraging on technology to give consumers a great shopping experience .The organization’s marketing services and solutions include a consumer-centric initiatives, use data analytics and tech support team that study consumer trends, behavior and attitudes to deliver quality products and services.

Introduction
Kraft Heinz Company is the largest online retail company in the world that deals with many consumer products and services. It was founded in 2nd July 2015. The vision of the company is to sustainably growing through delighting more consumers worldwide. Berkshire Hathaway and 3G Capital were the co-founders. The company headquarters is currently based in Chicago, Illinois, USA. Since it was started, it has acquired five more diverse businesses. The Company has 38,757 (2020) employees across the global. The company revenue was USD 24,977 (2019) and 26,268 (2018) and (Craft Heinz, 2020). Kraft Heinz has sold over 0.7 Billion items in 2013 through third-party retailers according to investor’s Business Daily, The global network delivers millions of products to consumers from all over the world from the comfort of their homes. It has made shopping more fun and flexible for many consumers. The business model allows consumers to access many different retailers before making a purchase. It has made shopping easier and consumers can get value for their money while spending less time and effort shopping. (Byers, 2020) The Kraft Heinz business model has attracted many competitors from the logistics sectors including FedEx, UPS and DHL. The only difference is that Kraft Heinz relies on local flex drivers to deliver packages at any time of the day, ensuring efficient and fast one-day delivery service. It has ensured that customers remain loyal to the Kraft Heinz brand as they get fast service at an affordable rate as opposed to traditional logistic companies. (Kotler, 2020). Kraft Heinz competitors continue to record losses due to their slow and costly delivery systems. It has made Kraft Heinz the favorite logistics partner as witnessed by the wide variety of products that customers order on the Kraft Heinz platform each day. The company remains a market leader as its product prices remain relatively low and affordable. The company has successfully leveraged on technology and economies of scale to beat its competitors.(longo,2020) Effective use of big data allows the company to accurately predict consumer trends ,behavior and tastes, thus offering its customers products that directly add value to their lives instead of mass marketing efforts.
Kraft Heinz major competitors include Alibaba Corporation, Apple Incorporation, eBay Inc, IBM Corp, Microsoft Corporation, Netflix, Walt Disney and Walmart Stores among other small internet and retail business. Kraft Heinz has diversified its services to include Internet business with Kraft Heinz Web Service and Kraft Heinz Video. In retail Kraft Heinz has the Kraft Heinz marketplace, Kraft Heinz Prime and Kraft Heinz whole foods. In the consumer electronics Kraft Heinz has the Kindle, Fire tablet, Fire TV, Echo and Ring.(your Craft Heinz,2020)
The company has employed several strategies to ensure its success. The five major strategies include firstly offering products and services at a lower price compared to its competitors. It is based on the principle of economics of scale where the retailer targets as many customers as possible thus making the price per unit of each product lower and hence affordable to the consumers. The second strategy is the rapid expansion to overseas markets through the acquisition of new companies and strategic partners. It has facilitated the acquisition of new assets, services, capabilities, services and skills which has helped the company to deliver superior quality products and services. (Kotler, 2020)Kraft Heinz has in the process earned itself a good reputation as a reliable brand. The third strategy is that the company also offers low shipping charges and has a wide variety of products on offer on its online platform. The product offers have numerous extra features. The fourth strategy is the efficient and timely logistics distribution services. Kraft Heinz offers a one-day delivery service with a cash-back guarantee for late or undelivered services .The fifth strategy is the more diversity of the business. It allows the company to offer its client a wide range of services from entertainment through its video services to foods and electronics.(Ehrlich, 2019).

Company analysis
Ernst and Young has audited the company in accordance with the standards of PCAOB and expressed an unqualified opinion on Kraft Heinz Company financial reporting in 2021.
kraftheinzcompany.com
As Reported Annual Balance Sheet

Start Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
End Date
Service Provider Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP
Audit Fees 0.00 0.00 0.00 0.00 0.00
Audit Related Fees 0.00 0.00 0.00 0.00 0.00
Tax Fees 0.00 0.00 0.00 0.00 0.00
All Other Fees 0.00 0.00 0.00 0.00 0.00
Total Reported Fees 0.00 0.00 0.00 0.00 0.00
Total Fees 0.00 0.00 0.00 0.00 0.00
Footnotes

Report Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
Currency USD USD USD USD USD
Audit Status Not Qualified Not Qualified Not Qualified Not Qualified Not Qualified
Consolidated Yes Yes Yes Yes Yes
Scale Thousands Thousands Thousands Thousands Thousands
Cash & cash equivalents 42122000 36092000 31750000 20522000 19334000
Marketable securities 42274000 18929000 9500000 10464000 6647000
Inventories 23795000 20497000 17174000 16047000 11461000
Accounts receivable, net & other current assets, gross 25642000 21534000 – – –
Less: Allowance for doubtful accounts receivable 1100000 718000 – – –
Accounts receivable, net & other current assets, net 24542000 20816000 16677000 13164000 8339000
Total current assets 132733000 96334000 75101000 60197000 45781000
Land & buildings 57324000 39223000 31741000 23718000 13998000
Equipment 97224000 71310000 54591000 – –
Equipment & internal-use software – – – 38387000 25989000
Other assets 3772000 3111000 2577000 2390000 649000
Construction in progress 15228000 6036000 6861000 4078000 1805000
Gross property & equipment 173548000 119680000 95770000 68573000 42441000
Less accumulated depreciation – – – 19707000 13327000
Less accumulated depreciation & amortization 60434000 46975000 33973000 – –
Property & equipment, net 113114000 72705000 61797000 48866000 29114000
Operating leases 37553000 25141000 – – –
Goodwill 15017000 14754000 14548000 13350000 3784000
Other assets 22778000 16314000 11202000 8897000 4723000
Total assets 321195000 225248000 162648000 131310000 83402000
Accounts payable 72539000 47183000 38192000 34616000 25309000
Accrued expenses & other current liabilities 44138000 32439000 23663000 18170000 13739000
Unearned revenue 9708000 8190000 6536000 5097000 4768000
Total current liabilities 126385000 87812000 68391000 57883000 43816000
Long-term lease liabilities 52573000 39791000 – – –
Notes 32250000 – – – –
Credit Facility 338000 – – – –
Other long-term debt 586000 – – – –
Total long-term debt 33174000 – – – –
Unamortized discount and issuance costs, net -203000 – – – –
Less current portion of long-term debt 1155000 – – – –
Long-term debt 31816000 23414000 23495000 24743000 7694000
Long-term capital lease obligations – – 9650000 8438000 5080000
Long-term financing lease obligations – – 6642000 4745000 2439000
Construction liability – – 2516000 1350000 714000
Tax contingencies – – 896000 1004000 1395000
Long-term deferred tax liabilities – – 1490000 990000 392000
Other long-term liabilities – – 6019000 4448000 2587000
Other long-term liabilities 17017000 12171000 27213000 20975000 12607000
Common stock 5000 5000 5000 5000 5000
Treasury stock, at cost 1837000 1837000 1837000 1837000 1837000
Additional paid-in capital 42865000 33658000 26791000 21389000 17186000
Foreign currency translation adjustments, net of tax – – – -468000 -1001000
Unrealized gains (loss) on available-for-sale securities, net of tax – – – -16000 16000
Accumulated other comprehensive income (loss) -180000 -986000 -1035000 -484000 -985000
Retained earnings (accumulated deficit) 52551000 31220000 19625000 8636000 4916000
Total stockholders’ equity (deficit) 93404000 62060000 43549000 27709000 19285000
Source https://www.mergentonline.com/documents.php?compnumber=91098

kraftheinzcompany.com
Revenue-386064000000.00
Gross Margin-3957
NetIncome-21331000000
EBITDA-41470000000
Total Assets-321195000000.00
Total Liabilities-227791000000.00
Per Ratio-68.0886
Market cap-1765915000000.00
Employees-1,298,000
Shareprice-3482.05

Working capital analysis
Revenue lfy 94m0 457,965
Operating eps lfy 57.12
Market volume 94m01,813,149
Shares outstanding (000) 507,000
Book value per share 237.80
EBITDA Margin % 13.20
Net margin 5.7
Long term debt/capital 5 35.3
Dividend yield
TTM 0.00-0.00%
Payout ratio tim5 0.0
60 day average volume (000)
3,105
52 week high flow
3731.41
Price /52 week high with 0.96-1.21
Kraft Heinz company
Consumer Discretionary/Diversified Retailers Price: $3,576.23 Report Date: November 9, 2021
Abbreviations:
EBITDA
LFY
M
Definitions:
Market Value
Operating EPS LFY
Book Value Per Share
EBITDA Margin %
Net Profit Margin %
Dividends Per Share TTM
Dividends Yield TTM %
Payout Ratio
60-Day Average Volume (000)
Price 52-Week High
Price 52-Week Low
Price / 52-Week High
Price / 52-Week Low
Relative Strength Index source https://www.mergentonline.com/documents.php?compnumber=91098

ABBREVIATIONS
– Earnings before interest, taxes, depreciation & amortization.
– Last fiscal year
– Million
– Weekly Price times latest Shares Outstanding times any applicable ADR factor.
– EPS excluding non-recurring, non-operating items, fiscal year aligned TTM value.
– Total Common Equity last quarter divided by Shares Outstanding last quarter.
– Sum of the last four quarters EBITDA divided by the sum of the last four quarters Revenues.
– Sum of the last four quarters of Operating EPS divided by the sum of the last four quarters Revenues Per Share.
– Sum of the last four quarters of Dividends Per Share.
– Sum of the last four quarters of Dividends Per Share divided by Weekly Price.(
– Dividends Per Share TTM divided by Operating EPS TTM.
– The average of the last 60 daily volume values in thousands of shares.
– The high closing price from the last 52 weeks of daily closing prices.
– The low closing price from the last 52 weeks of daily closing prices.
– Latest price divided by the high price from the past 52 weeks of daily closing prices.
– Latest price divided by the low price from the past 52 weeks of daily closing prices.
– Relative Strength Index or RSI measures the magnitude of gains over a given time period against the magnitude of losses over
that period. The equation is RSI = 100 – 100 / (1 + RS) where RS = (total gains / n) / (total losses / n) and n = number of RSI periods. In this item, 14 days
is used and one year of daily prices are considered. A value of 30 or below may imply oversold and 70 or above may imply overbought
source :https://www.mergentonline.com/documents.php?compnumber=91098

Conclusion
Kraft Heinz has remained a market leader in the online retail market. The company has successfully leveraged on technology and has built a business model that is centered around the comfort and needs of the customer. The strategy is ‘customer obsessed’ and not competitor focused (Byer, 2020). The company continues to reap huge benefits of economies of scale. It allows the company to offer lower product prices, which affects its bottom-line but still attracts new consumers. Despite lacking a clear product differentiation strategy from its competitors, the company has maintained its cost leadership position. Its products and services cost less than its competitors, but are always products that provide long-term gratification to its consumers. (Kotler,2020) The company has expanded rapidly and has allowed customers worldwide to enjoy its diverse products and services. Its corporate strategy which is consumer centric and diversified has leveraged the use of technology to reach millions of consumers worldwide. Its only major weakness is the inabilities to target the mobile commerce segment which would assist the organization maintain its current leadership. Its efficient and effective logistics strategy has made its platform the preferred retailer of choice for most consumers. (Longo, 2020). The timely and flexible deliveries give online shoppers an experience they cannot get in tradition retails stores.

Bibliography
www.finance.yahoo.com
www.reuters.com/finance
www.sec.gov
www.frb.org
www.bloomberg.com
http://www.census.gov/eco
http://www.stat-usa.gov
http://www.ofpositive.org
http://www.gtnews.com
http://www.treasuryyardstick.com
http://www.sec.gov/fedgov.html/
http://www.eva.com
http://www.eva.com
http://www.smartinsight.com/digital-marketing
http://www.amazon.com/careers
http://preibuschS FlecksteinM_Amazon.pdf Tsumokaro (201 https://www.mergentonline.com/documents.php?compnumber=910984,Jan9)

Excel calculations
Current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short term obligations. A good current ratio lies between 1.5 and 3. A current ratio of less than 1 indicates that your business has liquidity problems and may not be financial healthy.
Current ratio= Current assets/current liabilities
=B35/B39
=2.541
Quick ratio
The Quick ratio or acid-test measures a company’s ability to meet its short term obligations with its most liquid assets
= (Cash+ cash equivalents +marketable securities+ A/C receivable)/Current Liabilities
=(B16+B17+B19)/B39
=0.87065
The ideal quick ratio is 1:1 which indicates that the business has enough assets which may be immediately liquidated for paying off its current liabilities
Average Collection Period=Annual sales/365
It measures the average number of days that credit customers usually make the payment to the company .

References
Ehrlich, C(2019).Retail Success Factors Web
Kotler, P (2020). Marketing Management(6th Edition ed ) Englewood Cliffs ,N.J Prentice Hall
Longo, D (2019).Pillars of Kraft Hinz’s Success. Nielson Business Media.Web
Heinz Kraft Company (2020). Shop all departments. Kraft Heinz Company. Web

Working Capital Management Project and Report

Kelloggs.com Company
Abstract
The online retail market remains one of the most important innovations of the 21st century. It is an important component in the current global economy. It has resulted in a new market of tech savvy-online retailers competing to deliver affordable products and services and add value to many consumers who are forced to work from home due to the covid-19 restrictions. The boom has made companies such as Amazon very important partners as they facilitate the delivery of essential products services in an efficient, effective and safe manner .It makes Amazon an important link between producers and consumers of consumer products. (Byers, 2020).The company’s business strategy aims at leveraging on technology to give consumers a great shopping experience .The organization’s marketing services and solutions include a consumer-centric initiatives, use data analytics and tech support team that study consumer trends, behavior and attitudes to deliver quality products and services.

Introduction
Kellogg’s is an American Multinational company in the world that deals with food products and services. It was founded in February 19 1906. The vision of the company is to be the most customer centered company in the world that is guided by four major brands. The four brands include; Eggo, Garden burger, Pringles, and Sunshine Biscuits. Mr. Steven Cahillane is the CEO and chairman of the Company. The company headquarters is currently based in Battle Creek, Michigan, USA. The Company has 34,000 (2021) employees across the global. The company revenue was USD 13,578 Million (2019) and 13,547 Million (2018) and 13,770 (2021). The operating profit in its global operation was around 1.76 Billion (2018). (Your Kellogg’s, 2020). Kellogg’s has sold over 1 Billion items since 2012 through third-party retailers according to investor’s Business Daily, The global network delivers millions of products to consumers from all over the world from the comfort of their homes. It has made shopping more fun and flexible for many consumers. The business model allows consumers to access many different retailers before making a purchase. It has made shopping easier and consumers can get value for their money while spending less time and effort shopping. (Byers, 2020) The Kellogg’s business model has attracted many competitors from the logistics sectors including FedEx, UPS and DHL. The only difference is that Kellogg’s relies on local flex drivers to deliver packages at any time of the day, ensuring efficient and fast one-day delivery service. It has ensured that customers remain loyal to the Amazon brand as they get fast service at an affordable rate as opposed to traditional logistic companies. (Kotler, 2020). Kellogg’s competitors continue to record losses due to their slow and costly delivery systems. It has made Kellogg’s the favorite logistics partner as witnessed by the wide variety of products that customers order on the Kellogg’s platform each day. The company remains a market leader as its product prices remain relatively low and affordable. The company has successfully leveraged on technology and economies of scale to beat it s competitors.(longo,2020) Effective use of big data allows the company to accurately predict consumer trends ,behavior and tastes, thus offering its customers products that directly add value to their lives instead of mass marketing efforts.
Kellogg’s major competitors include Alibaba Corporation, Apple Incorporation, eBay Inc, IBM Corp, Microsoft Corporation, Netflix, Walt Disney and Walmart Stores among other small internet and retail business. Kellogg’s has diversified its services to include Internet business with Kellogg’s Web Service and Kellogg’s Video.
The company has employed several strategies to ensure its success. The five major strategies include firstly offering products and services at a lower price compared to its competitors. It is based on the principle of economics of scale where the retailer targets as many customers as possible thus making the price per unit of each product lower and hence affordable to the consumers. The second strategy is the rapid expansion to overseas markets through the acquisition of new companies and strategic partners. It has facilitated the acquisition of new assets, services, capabilities, services and skills which has helped the company to deliver superior quality products and services. (Kotler, 2020) Kellogg’s has in the process earned itself a good reputation as a reliable brand. The third strategy is that the company also offers low shipping charges and has a wide variety of products on offer on its online platform. The product offers have numerous extra features. The fourth strategy is the efficient and timely logistics distribution services. Kellogg’s offers a one-day delivery service with a cash-back guarantee for late or undelivered services .The fifth strategy is the more diversity of the business. It allows the company to offer its client a wide range of services from entertainment through its video services to foods and electronics.(Ehrlich, 2019)

Company analysis
Ernst and Young has audited the company in accordance with the standards of PCAOB and expressed an unqualified opinion on Amazon.com inc financial reporting in 2021
Kelloggs.com INC
As Reported Annual Balance Sheet

Start Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
End Date
Service Provider Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP
Audit Fees 0.00 0.00 0.00 0.00 0.00
Audit Related Fees 0.00 0.00 0.00 0.00 0.00
Tax Fees 0.00 0.00 0.00 0.00 0.00
All Other Fees 0.00 0.00 0.00 0.00 0.00
Total Reported Fees 0.00 0.00 0.00 0.00 0.00
Total Fees 0.00 0.00 0.00 0.00 0.00
Footnotes

Report Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
Currency USD USD USD USD USD
Audit Status Not Qualified Not Qualified Not Qualified Not Qualified Not Qualified
Consolidated Yes Yes Yes Yes Yes
Scale Thousands Thousands Thousands Thousands Thousands
Cash & cash equivalents 42122000 36092000 31750000 20522000 19334000
Marketable securities 42274000 18929000 9500000 10464000 6647000
Inventories 23795000 20497000 17174000 16047000 11461000
Accounts receivable, net & other current assets, gross 25642000 21534000 – – –
Less: Allowance for doubtful accounts receivable 1100000 718000 – – –
Accounts receivable, net & other current assets, net 24542000 20816000 16677000 13164000 8339000
Total current assets 132733000 96334000 75101000 60197000 45781000
Land & buildings 57324000 39223000 31741000 23718000 13998000
Equipment 97224000 71310000 54591000 – –
Equipment & internal-use software – – – 38387000 25989000
Other assets 3772000 3111000 2577000 2390000 649000
Construction in progress 15228000 6036000 6861000 4078000 1805000
Gross property & equipment 173548000 119680000 95770000 68573000 42441000
Less accumulated depreciation – – – 19707000 13327000
Less accumulated depreciation & amortization 60434000 46975000 33973000 – –
Property & equipment, net 113114000 72705000 61797000 48866000 29114000
Operating leases 37553000 25141000 – – –
Goodwill 15017000 14754000 14548000 13350000 3784000
Other assets 22778000 16314000 11202000 8897000 4723000
Total assets 321195000 225248000 162648000 131310000 83402000
Accounts payable 72539000 47183000 38192000 34616000 25309000
Accrued expenses & other current liabilities 44138000 32439000 23663000 18170000 13739000
Unearned revenue 9708000 8190000 6536000 5097000 4768000
Total current liabilities 126385000 87812000 68391000 57883000 43816000
Long-term lease liabilities 52573000 39791000 – – –
Notes 32250000 – – – –
Credit Facility 338000 – – – –
Other long-term debt 586000 – – – –
Total long-term debt 33174000 – – – –
Unamortized discount and issuance costs, net -203000 – – – –
Less current portion of long-term debt 1155000 – – – –
Long-term debt 31816000 23414000 23495000 24743000 7694000
Long-term capital lease obligations – – 9650000 8438000 5080000
Long-term financing lease obligations – – 6642000 4745000 2439000
Construction liability – – 2516000 1350000 714000
Tax contingencies – – 896000 1004000 1395000
Long-term deferred tax liabilities – – 1490000 990000 392000
Other long-term liabilities – – 6019000 4448000 2587000
Other long-term liabilities 17017000 12171000 27213000 20975000 12607000
Common stock 5000 5000 5000 5000 5000
Treasury stock, at cost 1837000 1837000 1837000 1837000 1837000
Additional paid-in capital 42865000 33658000 26791000 21389000 17186000
Foreign currency translation adjustments, net of tax – – – -468000 -1001000
Unrealized gains (loss) on available-for-sale securities, net of tax – – – -16000 16000
Accumulated other comprehensive income (loss) -180000 -986000 -1035000 -484000 -985000
Retained earnings (accumulated deficit) 52551000 31220000 19625000 8636000 4916000
Total stockholders’ equity (deficit) 93404000 62060000 43549000 27709000 19285000

Source https://www.mergentonline.com/documents.php?comp mber=91098

Kelloggs.
Revenue-296764000000.00 com IncGross Margin-3322
NetIncome-18222000000
EBITDA-41470000000
Total Assets-321195000000.00
Total Liabilities-227791000000.00
Per Ratio-58.0886
Market cap-1334213000000.00
Employees-34,000
Shareprice-2378.342

Working capital analysis
Revenue lfy 94m0 345,500
Operating eps lfy 54.65
Market volume 86m01,765,132
Shares outstanding (000) 402,000
Book value per share 237.80
EBITDA Margin % 14.620
Net margin 5.2
Long term debt/capital 5 34.2
Dividend yield
TTM 0.00-0.00%
Payout ratio tim5 0.0
60 day average volume (000)
2,20348 week high flow
27093.32
Price /52 week high with 0.87-1.32
Amazon.com Inc (AMZN)
Consumer Discretionary/Diversified Retailers Price: $2,976.23 Report Date: November 9, 2021
Abbreviations:
EBITDA
LFY
M
Definitions:
Market Value
Operating EPS LFY
Book Value Per Share
EBITDA Margin %
Net Profit Margin %
Dividends Per Share TTM
Dividends Yield TTM %
Payout Ratio
60-Day Average Volume (000)
Price 52-Week High
Price 52-Week Low
Price / 52-Week High
Price / 52-Week Low
Relative Strength Index source https://www.mergentonline.com/documents.php?compnumber=91098

ABBREVIATIONS
– Earnings before interest, taxes, depreciation & amortization.
– Last fiscal year
– Million
– Weekly Price times latest Shares Outstanding times any applicable ADR factor.
– EPS excluding non-recurring, non-operating items, fiscal year aligned TTM value.
– Total Common Equity last quarter divided by Shares Outstanding last quarter.
– Sum of the last four quarters EBITDA divided by the sum of the last four quarters Revenues.
– Sum of the last four quarters of Operating EPS divided by the sum of the last four quarters Revenues Per Share.
– Sum of the last four quarters of Dividends Per Share.
– Sum of the last four quarters of Dividends Per Share divided by Weekly Price.(
– Dividends Per Share TTM divided by Operating EPS TTM.
– The average of the last 60 daily volume values in thousands of shares.
– The high closing price from the last 52 weeks of daily closing prices.
– The low closing price from the last 52 weeks of daily closing prices.
– Latest price divided by the high price from the past 52 weeks of daily closing prices.
– Latest price divided by the low price from the past 52 weeks of daily closing prices.
– Relative Strength Index or RSI measures the magnitude of gains over a given time period against the magnitude of losses over
that period. The equation is RSI = 100 – 100 / (1 + RS) where RS = (total gains / n) / (total losses / n) and n = number of RSI periods. In this item, 14 days
is used and one year of daily prices are considered. A value of 30 or below may imply oversold and 70 or above may imply overbought
source :https://www.mergentonline.com/documents.php?compnumber=91098

Conclusion
Kellogg’s company has remained a market leader in the online retail market. The company has successfully leveraged on technology and has built a business model that is centered around the comfort and needs of the customer. The strategy is ‘customer obsessed’ and not competitor focused (Byer, 2020). The company continues to reap huge benefits of economies of scale. It allows the company to offer lower product prices, which affects its bottom-line but still attracts new consumers. Despite lacking a clear product differentiation strategy from its competitors, the company has maintained its cost leadership position. Its products and services cost less than its competitors, but are always products that provide long-term gratification to its consumers. (Kotler,2020) The company has expanded rapidly and has allowed customers worldwide to enjoy its diverse products and services. Its corporate strategy which is consumer centric and diversified has leveraged the use of technology to reach millions of consumers worldwide. Its only major weakness is the inabilities to target the mobile commerce segment which would assist the organization maintain its current leadership. Its efficient and effective logistics strategy has made its platform the preferred retailer of choice for most consumers. (Longo,2020). The timely and flexible deliveries give online shoppers an experience they cannot get in tradition retails stores.

Bibliography
www.finance.yahoo.com
www.reuters.com/finance
www.sec.gov
www.frb.org
www.bloomberg.com
http://www.census.gov/eco
http://www.stat-usa.gov
http://www.ofpositive.org
http://www.gtnews.com
http://www.treasuryyardstick.com
http://www.sec.gov/fedgov.html/
http://www.eva.com
http://www.eva.com
http://www.smartinsight.com/digital-marketing
http://www.amazon.com/careers
http://preibuschS FlecksteinM_Amazon.pdf Tsumokaro (201 https://www.mergentonline.com/documents.php?compnumber=910984,Jan9)

Excel calculations
Current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short term obligations. A good current ratio lies between 1.5 and 3. A current ratio of less than 1 indicates that your business has liquidity problems and may not be financial healthy.
Current ratio= Current assets/current liabilities
=B35/B39
=2.541
Quick ratio
The Quick ratio or acid-test measures a company’s ability to meet its short term obligations with its most liquid assets
= (Cash+ cash equivalents +marketable securities+ A/C receivable)/Current Liabilities
=(B16+B17+B19)/B39
=0.87065
The ideal quick ratio is 1:1 which indicates that the business has enough assets which may be immediately liquidated for paying off its current liabilities
Average Collection Period=Annual sales/365
It measures the average number of days that credit customers usually make the payment to tcompany.

References
Rosen Publishing group
Ehrlich, C(2019).Retail Success Factors Web
Kotler, P (2020). Marketing Management(6th Edition ed ) Englewood Cliffs ,N.J Prentice Hall
Longo, D (2019).Pillars of Kellogg’s Success. Nielson Business Media.Web
Your Kellogg’s (2020). Shop all departments. Kellogg’s. Web

Source https://www.mergentonline.com/documents.php?compnumber=91098

https://www.kraftheinzcompany.com/

Table of Contents
Abstract 3
Introduction 4
Company analysis 6
Conclusion 16
Bibliography 18
References 20

Abstract
The online retail market remains one of the most important innovations of the 21st century. It is an important component in the current global economy. It has resulted in a new market of tech savvy-online retailers competing to deliver affordable products and services and add value to many consumers who are forced to work from home due to the covid-19 restrictions. The boom has made companies such as Kraft Heinz company very important partners as they facilitate the delivery of essential products services in an efficient, effective and safe manner .It makes Kraft Heinz an important link between producers and consumers of consumer products. (Byers, 2020).The company’s business strategy aims at leveraging on technology to give consumers a great shopping experience .The organization’s marketing services and solutions include a consumer-centric initiatives, use data analytics and tech support team that study consumer trends, behavior and attitudes to deliver quality products and services.

Introduction
Kraft Heinz Company is the largest online retail company in the world that deals with many consumer products and services. It was founded in 2nd July 2015. The vision of the company is to sustainably growing through delighting more consumers worldwide. Berkshire Hathaway and 3G Capital were the co-founders. The company headquarters is currently based in Chicago, Illinois, USA. Since it was started, it has acquired five more diverse businesses. The Company has 38,757 (2020) employees across the global. The company revenue was USD 24,977 (2019) and 26,268 (2018) and (Craft Heinz, 2020). Kraft Heinz has sold over 0.7 Billion items in 2013 through third-party retailers according to investor’s Business Daily, The global network delivers millions of products to consumers from all over the world from the comfort of their homes. It has made shopping more fun and flexible for many consumers. The business model allows consumers to access many different retailers before making a purchase. It has made shopping easier and consumers can get value for their money while spending less time and effort shopping. (Byers, 2020) The Kraft Heinz business model has attracted many competitors from the logistics sectors including FedEx, UPS and DHL. The only difference is that Kraft Heinz relies on local flex drivers to deliver packages at any time of the day, ensuring efficient and fast one-day delivery service. It has ensured that customers remain loyal to the Kraft Heinz brand as they get fast service at an affordable rate as opposed to traditional logistic companies. (Kotler, 2020). Kraft Heinz competitors continue to record losses due to their slow and costly delivery systems. It has made Kraft Heinz the favorite logistics partner as witnessed by the wide variety of products that customers order on the Kraft Heinz platform each day. The company remains a market leader as its product prices remain relatively low and affordable. The company has successfully leveraged on technology and economies of scale to beat its competitors.(longo,2020) Effective use of big data allows the company to accurately predict consumer trends ,behavior and tastes, thus offering its customers products that directly add value to their lives instead of mass marketing efforts.
Kraft Heinz major competitors include Alibaba Corporation, Apple Incorporation, eBay Inc, IBM Corp, Microsoft Corporation, Netflix, Walt Disney and Walmart Stores among other small internet and retail business. Kraft Heinz has diversified its services to include Internet business with Kraft Heinz Web Service and Kraft Heinz Video. In retail Kraft Heinz has the Kraft Heinz marketplace, Kraft Heinz Prime and Kraft Heinz whole foods. In the consumer electronics Kraft Heinz has the Kindle, Fire tablet, Fire TV, Echo and Ring.(your Craft Heinz,2020)
The company has employed several strategies to ensure its success. The five major strategies include firstly offering products and services at a lower price compared to its competitors. It is based on the principle of economics of scale where the retailer targets as many customers as possible thus making the price per unit of each product lower and hence affordable to the consumers. The second strategy is the rapid expansion to overseas markets through the acquisition of new companies and strategic partners. It has facilitated the acquisition of new assets, services, capabilities, services and skills which has helped the company to deliver superior quality products and services. (Kotler, 2020)Kraft Heinz has in the process earned itself a good reputation as a reliable brand. The third strategy is that the company also offers low shipping charges and has a wide variety of products on offer on its online platform. The product offers have numerous extra features. The fourth strategy is the efficient and timely logistics distribution services. Kraft Heinz offers a one-day delivery service with a cash-back guarantee for late or undelivered services .The fifth strategy is the more diversity of the business. It allows the company to offer its client a wide range of services from entertainment through its video services to foods and electronics.(Ehrlich, 2019).

Company analysis
Ernst and Young has audited the company in accordance with the standards of PCAOB and expressed an unqualified opinion on Kraft Heinz Company financial reporting in 2021.
kraftheinzcompany.com
As Reported Annual Balance Sheet

Start Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
End Date
Service Provider Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP
Audit Fees 0.00 0.00 0.00 0.00 0.00
Audit Related Fees 0.00 0.00 0.00 0.00 0.00
Tax Fees 0.00 0.00 0.00 0.00 0.00
All Other Fees 0.00 0.00 0.00 0.00 0.00
Total Reported Fees 0.00 0.00 0.00 0.00 0.00
Total Fees 0.00 0.00 0.00 0.00 0.00
Footnotes

Report Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
Currency USD USD USD USD USD
Audit Status Not Qualified Not Qualified Not Qualified Not Qualified Not Qualified
Consolidated Yes Yes Yes Yes Yes
Scale Thousands Thousands Thousands Thousands Thousands
Cash & cash equivalents 42122000 36092000 31750000 20522000 19334000
Marketable securities 42274000 18929000 9500000 10464000 6647000
Inventories 23795000 20497000 17174000 16047000 11461000
Accounts receivable, net & other current assets, gross 25642000 21534000 – – –
Less: Allowance for doubtful accounts receivable 1100000 718000 – – –
Accounts receivable, net & other current assets, net 24542000 20816000 16677000 13164000 8339000
Total current assets 132733000 96334000 75101000 60197000 45781000
Land & buildings 57324000 39223000 31741000 23718000 13998000
Equipment 97224000 71310000 54591000 – –
Equipment & internal-use software – – – 38387000 25989000
Other assets 3772000 3111000 2577000 2390000 649000
Construction in progress 15228000 6036000 6861000 4078000 1805000
Gross property & equipment 173548000 119680000 95770000 68573000 42441000
Less accumulated depreciation – – – 19707000 13327000
Less accumulated depreciation & amortization 60434000 46975000 33973000 – –
Property & equipment, net 113114000 72705000 61797000 48866000 29114000
Operating leases 37553000 25141000 – – –
Goodwill 15017000 14754000 14548000 13350000 3784000
Other assets 22778000 16314000 11202000 8897000 4723000
Total assets 321195000 225248000 162648000 131310000 83402000
Accounts payable 72539000 47183000 38192000 34616000 25309000
Accrued expenses & other current liabilities 44138000 32439000 23663000 18170000 13739000
Unearned revenue 9708000 8190000 6536000 5097000 4768000
Total current liabilities 126385000 87812000 68391000 57883000 43816000
Long-term lease liabilities 52573000 39791000 – – –
Notes 32250000 – – – –
Credit Facility 338000 – – – –
Other long-term debt 586000 – – – –
Total long-term debt 33174000 – – – –
Unamortized discount and issuance costs, net -203000 – – – –
Less current portion of long-term debt 1155000 – – – –
Long-term debt 31816000 23414000 23495000 24743000 7694000
Long-term capital lease obligations – – 9650000 8438000 5080000
Long-term financing lease obligations – – 6642000 4745000 2439000
Construction liability – – 2516000 1350000 714000
Tax contingencies – – 896000 1004000 1395000
Long-term deferred tax liabilities – – 1490000 990000 392000
Other long-term liabilities – – 6019000 4448000 2587000
Other long-term liabilities 17017000 12171000 27213000 20975000 12607000
Common stock 5000 5000 5000 5000 5000
Treasury stock, at cost 1837000 1837000 1837000 1837000 1837000
Additional paid-in capital 42865000 33658000 26791000 21389000 17186000
Foreign currency translation adjustments, net of tax – – – -468000 -1001000
Unrealized gains (loss) on available-for-sale securities, net of tax – – – -16000 16000
Accumulated other comprehensive income (loss) -180000 -986000 -1035000 -484000 -985000
Retained earnings (accumulated deficit) 52551000 31220000 19625000 8636000 4916000
Total stockholders’ equity (deficit) 93404000 62060000 43549000 27709000 19285000

https://www.kraftheinzcompany.com/

Table of Contents
Abstract 3
Introduction 4
Company analysis 6
Conclusion 16
Bibliography 18
References 20

Abstract
The online retail market remains one of the most important innovations of the 21st century. It is an important component in the current global economy. It has resulted in a new market of tech savvy-online retailers competing to deliver affordable products and services and add value to many consumers who are forced to work from home due to the covid-19 restrictions. The boom has made companies such as Kraft Heinz company very important partners as they facilitate the delivery of essential products services in an efficient, effective and safe manner .It makes Kraft Heinz an important link between producers and consumers of consumer products. (Byers, 2020).The company’s business strategy aims at leveraging on technology to give consumers a great shopping experience .The organization’s marketing services and solutions include a consumer-centric initiatives, use data analytics and tech support team that study consumer trends, behavior and attitudes to deliver quality products and services.

Introduction
Kraft Heinz Company is the largest online retail company in the world that deals with many consumer products and services. It was founded in 2nd July 2015. The vision of the company is to sustainably growing through delighting more consumers worldwide. Berkshire Hathaway and 3G Capital were the co-founders. The company headquarters is currently based in Chicago, Illinois, USA. Since it was started, it has acquired five more diverse businesses. The Company has 38,757 (2020) employees across the global. The company revenue was USD 24,977 (2019) and 26,268 (2018) and (Craft Heinz, 2020). Kraft Heinz has sold over 0.7 Billion items in 2013 through third-party retailers according to investor’s Business Daily, The global network delivers millions of products to consumers from all over the world from the comfort of their homes. It has made shopping more fun and flexible for many consumers. The business model allows consumers to access many different retailers before making a purchase. It has made shopping easier and consumers can get value for their money while spending less time and effort shopping. (Byers, 2020) The Kraft Heinz business model has attracted many competitors from the logistics sectors including FedEx, UPS and DHL. The only difference is that Kraft Heinz relies on local flex drivers to deliver packages at any time of the day, ensuring efficient and fast one-day delivery service. It has ensured that customers remain loyal to the Kraft Heinz brand as they get fast service at an affordable rate as opposed to traditional logistic companies. (Kotler, 2020). Kraft Heinz competitors continue to record losses due to their slow and costly delivery systems. It has made Kraft Heinz the favorite logistics partner as witnessed by the wide variety of products that customers order on the Kraft Heinz platform each day. The company remains a market leader as its product prices remain relatively low and affordable. The company has successfully leveraged on technology and economies of scale to beat its competitors.(longo,2020) Effective use of big data allows the company to accurately predict consumer trends ,behavior and tastes, thus offering its customers products that directly add value to their lives instead of mass marketing efforts.
Kraft Heinz major competitors include Alibaba Corporation, Apple Incorporation, eBay Inc, IBM Corp, Microsoft Corporation, Netflix, Walt Disney and Walmart Stores among other small internet and retail business. Kraft Heinz has diversified its services to include Internet business with Kraft Heinz Web Service and Kraft Heinz Video. In retail Kraft Heinz has the Kraft Heinz marketplace, Kraft Heinz Prime and Kraft Heinz whole foods. In the consumer electronics Kraft Heinz has the Kindle, Fire tablet, Fire TV, Echo and Ring.(your Craft Heinz,2020)
The company has employed several strategies to ensure its success. The five major strategies include firstly offering products and services at a lower price compared to its competitors. It is based on the principle of economics of scale where the retailer targets as many customers as possible thus making the price per unit of each product lower and hence affordable to the consumers. The second strategy is the rapid expansion to overseas markets through the acquisition of new companies and strategic partners. It has facilitated the acquisition of new assets, services, capabilities, services and skills which has helped the company to deliver superior quality products and services. (Kotler, 2020)Kraft Heinz has in the process earned itself a good reputation as a reliable brand. The third strategy is that the company also offers low shipping charges and has a wide variety of products on offer on its online platform. The product offers have numerous extra features. The fourth strategy is the efficient and timely logistics distribution services. Kraft Heinz offers a one-day delivery service with a cash-back guarantee for late or undelivered services .The fifth strategy is the more diversity of the business. It allows the company to offer its client a wide range of services from entertainment through its video services to foods and electronics.(Ehrlich, 2019).

Company analysis
Ernst and Young has audited the company in accordance with the standards of PCAOB and expressed an unqualified opinion on Kraft Heinz Company financial reporting in 2021.
kraftheinzcompany.com
As Reported Annual Balance Sheet

Start Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
End Date
Service Provider Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP
Audit Fees 0.00 0.00 0.00 0.00 0.00
Audit Related Fees 0.00 0.00 0.00 0.00 0.00
Tax Fees 0.00 0.00 0.00 0.00 0.00
All Other Fees 0.00 0.00 0.00 0.00 0.00
Total Reported Fees 0.00 0.00 0.00 0.00 0.00
Total Fees 0.00 0.00 0.00 0.00 0.00
Footnotes

Report Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
Currency USD USD USD USD USD
Audit Status Not Qualified Not Qualified Not Qualified Not Qualified Not Qualified
Consolidated Yes Yes Yes Yes Yes
Scale Thousands Thousands Thousands Thousands Thousands
Cash & cash equivalents 42122000 36092000 31750000 20522000 19334000
Marketable securities 42274000 18929000 9500000 10464000 6647000
Inventories 23795000 20497000 17174000 16047000 11461000
Accounts receivable, net & other current assets, gross 25642000 21534000 – – –
Less: Allowance for doubtful accounts receivable 1100000 718000 – – –
Accounts receivable, net & other current assets, net 24542000 20816000 16677000 13164000 8339000
Total current assets 132733000 96334000 75101000 60197000 45781000
Land & buildings 57324000 39223000 31741000 23718000 13998000
Equipment 97224000 71310000 54591000 – –
Equipment & internal-use software – – – 38387000 25989000
Other assets 3772000 3111000 2577000 2390000 649000
Construction in progress 15228000 6036000 6861000 4078000 1805000
Gross property & equipment 173548000 119680000 95770000 68573000 42441000
Less accumulated depreciation – – – 19707000 13327000
Less accumulated depreciation & amortization 60434000 46975000 33973000 – –
Property & equipment, net 113114000 72705000 61797000 48866000 29114000
Operating leases 37553000 25141000 – – –
Goodwill 15017000 14754000 14548000 13350000 3784000
Other assets 22778000 16314000 11202000 8897000 4723000
Total assets 321195000 225248000 162648000 131310000 83402000
Accounts payable 72539000 47183000 38192000 34616000 25309000
Accrued expenses & other current liabilities 44138000 32439000 23663000 18170000 13739000
Unearned revenue 9708000 8190000 6536000 5097000 4768000
Total current liabilities 126385000 87812000 68391000 57883000 43816000
Long-term lease liabilities 52573000 39791000 – – –
Notes 32250000 – – – –
Credit Facility 338000 – – – –
Other long-term debt 586000 – – – –
Total long-term debt 33174000 – – – –
Unamortized discount and issuance costs, net -203000 – – – –
Less current portion of long-term debt 1155000 – – – –
Long-term debt 31816000 23414000 23495000 24743000 7694000
Long-term capital lease obligations – – 9650000 8438000 5080000
Long-term financing lease obligations – – 6642000 4745000 2439000
Construction liability – – 2516000 1350000 714000
Tax contingencies – – 896000 1004000 1395000
Long-term deferred tax liabilities – – 1490000 990000 392000
Other long-term liabilities – – 6019000 4448000 2587000
Other long-term liabilities 17017000 12171000 27213000 20975000 12607000
Common stock 5000 5000 5000 5000 5000
Treasury stock, at cost 1837000 1837000 1837000 1837000 1837000
Additional paid-in capital 42865000 33658000 26791000 21389000 17186000
Foreign currency translation adjustments, net of tax – – – -468000 -1001000
Unrealized gains (loss) on available-for-sale securities, net of tax – – – -16000 16000
Accumulated other comprehensive income (loss) -180000 -986000 -1035000 -484000 -985000
Retained earnings (accumulated deficit) 52551000 31220000 19625000 8636000 4916000
Total stockholders’ equity (deficit) 93404000 62060000 43549000 27709000 19285000

https://www.kraftheinzcompany.com/

Table of Contents
Abstract 3
Introduction 4
Company analysis 6
Conclusion 16
Bibliography 18
References 20

Abstract
The online retail market remains one of the most important innovations of the 21st century. It is an important component in the current global economy. It has resulted in a new market of tech savvy-online retailers competing to deliver affordable products and services and add value to many consumers who are forced to work from home due to the covid-19 restrictions. The boom has made companies such as Kraft Heinz company very important partners as they facilitate the delivery of essential products services in an efficient, effective and safe manner .It makes Kraft Heinz an important link between producers and consumers of consumer products. (Byers, 2020).The company’s business strategy aims at leveraging on technology to give consumers a great shopping experience .The organization’s marketing services and solutions include a consumer-centric initiatives, use data analytics and tech support team that study consumer trends, behavior and attitudes to deliver quality products and services.

As Reported Annual Balance Sheet

Start Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
End Date
Service Provider Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP Ernst & Young LLP
Audit Fees 0.00 0.00 0.00 0.00 0.00
Audit Related Fees 0.00 0.00 0.00 0.00 0.00
Tax Fees 0.00 0.00 0.00 0.00 0.00
All Other Fees 0.00 0.00 0.00 0.00 0.00
Total Reported Fees 0.00 0.00 0.00 0.00 0.00
Total Fees 0.00 0.00 0.00 0.00 0.00
Footnotes

Report Date 12/31/2020 12/31/2019 12/31/2018 12/31/2017 12/31/2016
Currency USD USD USD USD USD
Audit Status Not Qualified Not Qualified Not Qualified Not Qualified Not Qualified
Consolidated Yes Yes Yes Yes Yes
Scale Thousands Thousands Thousands Thousands Thousands
Cash & cash equivalents 42122000 36092000 31750000 20522000 19334000
Marketable securities 42274000 18929000 9500000 10464000 6647000
Inventories 23795000 20497000 17174000 16047000 11461000
Accounts receivable, net & other current assets, gross 25642000 21534000 – – –
Less: Allowance for doubtful accounts receivable 1100000 718000 – – –
Accounts receivable, net & other current assets, net 24542000 20816000 16677000 13164000 8339000
Total current assets 132733000 96334000 75101000 60197000 45781000
Land & buildings 57324000 39223000 31741000 23718000 13998000
Equipment 97224000 71310000 54591000 – –
Equipment & internal-use software – – – 38387000 25989000
Other assets 3772000 3111000 2577000 2390000 649000
Construction in progress 15228000 6036000 6861000 4078000 1805000
Gross property & equipment 173548000 119680000 95770000 68573000 42441000
Less accumulated depreciation – – – 19707000 13327000
Less accumulated depreciation & amortization 60434000 46975000 33973000 – –
Property & equipment, net 113114000 72705000 61797000 48866000 29114000
Operating leases 37553000 25141000 – – –
Goodwill 15017000 14754000 14548000 13350000 3784000
Other assets 22778000 16314000 11202000 8897000 4723000
Total assets 321195000 225248000 162648000 131310000 83402000
Accounts payable 72539000 47183000 38192000 34616000 25309000
Accrued expenses & other current liabilities 44138000 32439000 23663000 18170000 13739000
Unearned revenue 9708000 8190000 6536000 5097000 4768000
Total current liabilities 126385000 87812000 68391000 57883000 43816000
Long-term lease liabilities 52573000 39791000 – – –
Notes 32250000 – – – –
Credit Facility 338000 – – – –
Other long-term debt 586000 – – – –
Total long-term debt 33174000 – – – –
Unamortized discount and issuance costs, net -203000 – – – –
Less current portion of long-term debt 1155000 – – – –
Long-term debt 31816000 23414000 23495000 24743000 7694000
Long-term capital lease obligations – – 9650000 8438000 5080000
Long-term financing lease obligations – – 6642000 4745000 2439000
Construction liability – – 2516000 1350000 714000
Tax contingencies – – 896000 1004000 1395000
Long-term deferred tax liabilities – – 1490000 990000 392000
Other long-term liabilities – – 6019000 4448000 2587000
Other long-term liabilities 17017000 12171000 27213000 20975000 12607000
Common stock 5000 5000 5000 5000 5000
Treasury stock, at cost 1837000 1837000 1837000 1837000 1837000
Additional paid-in capital 42865000 33658000 26791000 21389000 17186000
Foreign currency translation adjustments, net of tax – – – -468000 -1001000
Unrealized gains (loss) on available-for-sale securities, net of tax – – – -16000 16000
Accumulated other comprehensive income (loss) -180000 -986000 -1035000 -484000 -985000
Retained earnings (accumulated deficit) 52551000 31220000 19625000 8636000 4916000
Total stockholders’ equity (deficit) 93404000 62060000 43549000 27709000 19285000

kraftheinzcompany.com
Revenue-386064000000.00
Gross Margin-3957
NetIncome-21331000000
EBITDA-41470000000
Total Assets-321195000000.00
Total Liabilities-227791000000.00
Per Ratio-68.0886
Market cap-1765915000000.00
Employees-1,298,000
Shareprice-3482.05

Working capital analysis
Revenue lfy 94m0 457,965
Operating eps lfy 57.12
Market volume 94m01,813,149
Shares outstanding (000) 507,000
Book value per share 237.80
EBITDA Margin % 13.20
Net margin 5.7
Long term debt/capital 5 35.3
Dividend yield
TTM 0.00-0.00%
Payout ratio tim5 0.0
60 day average volume (000)
3,105
52 week high flow
3731.41
Price /52 week high with 0.96-1.21
Kraft Heinz company
Consumer Discretionary/Diversified Retailers Price: $3,576.23 Report Date: November 9, 2021
Abbreviations:
EBITDA
LFY
M
Definitions:
Market Value
Operating EPS LFY
Book Value Per Share
EBITDA Margin %
Net Profit Margin %
Dividends Per Share TTM
Dividends Yield TTM %
Payout Ratio
60-Day Average Volume (000)
Price 52-Week High
Price 52-Week Low
Price / 52-Week High
Price / 52-Week Low
Relative Strength Index source https://www.mergentonline.com/documents.php?compnumber=91098

ABBREVIATIONS
– Earnings before interest, taxes, depreciation & amortization.
– Last fiscal year
– Million
– Weekly Price times latest Shares Outstanding times any applicable ADR factor.
– EPS excluding non-recurring, non-operating items, fiscal year aligned TTM value.
– Total Common Equity last quarter divided by Shares Outstanding last quarter.
– Sum of the last four quarters EBITDA divided by the sum of the last four quarters Revenues.
– Sum of the last four quarters of Operating EPS divided by the sum of the last four quarters Revenues Per Share.
– Sum of the last four quarters of Dividends Per Share.
– Sum of the last four quarters of Dividends Per Share divided by Weekly Price.(
– Dividends Per Share TTM divided by Operating EPS TTM.
– The average of the last 60 daily volume values in thousands of shares.
– The high closing price from the last 52 weeks of daily closing prices.
– The low closing price from the last 52 weeks of daily closing prices.
– Latest price divided by the high price from the past 52 weeks of daily closing prices.
– Latest price divided by the low price from the past 52 weeks of daily closing prices.
– Relative Strength Index or RSI measures the magnitude of gains over a given time period against the magnitude of losses over
that period. The equation is RSI = 100 – 100 / (1 + RS) where RS = (total gains / n) / (total losses / n) and n = number of RSI periods. In this item, 14 days
is used and one year of daily prices are considered. A value of 30 or below may imply oversold and 70 or above may imply overbought
source :https://www.mergentonline.com/documents.php?compnumber=91098

Conclusion
Kraft Heinz has remained a market leader in the online retail market. The company has successfully leveraged on technology and has built a business model that is centered on the comfort and needs of the customer. The strategy is ‘customer obsessed’ and not competitor focused (Byer, 2020). The company continues to reap huge benefits of economies of scale. It allows the company to offer lower product prices, which affects its bottom-line but still attracts new consumers. Despite lacking a clear product differentiation strategy from its competitors, the company has maintained its cost leadership position. Its products and services cost less than its competitors, but are always products that provide long-term gratification to its consumers. (Kotler, 2020) The company has expanded rapidly and has allowed customers worldwide to enjoy its diverse products and services. Its corporate strategy which is consumer centric and diversified has leveraged the use of technology to reach millions of consumers worldwide. Its only major weakness is the inabilities to target the mobile commerce segment which would assist the organization maintain its current leadership. Its efficient and effective logistics strategy has made its platform the preferred retailer of choice for most consumers. (Longo, 2020). The timely and flexible deliveries give online shoppers an experience they cannot get in tradition retails stores

.

Bibliography
www.finance.yahoo.com
www.reuters.com/finance
www.sec.gov
www.frb.org
www.bloomberg.com
http://www.census.gov/eco
http://www.stat-usa.gov
http://www.ofpositive.org
http://www.gtnews.com
http://www.treasuryyardstick.com
http://www.sec.gov/fedgov.html/
http://www.eva.com
http://www.eva.com
http://www.smartinsight.com/digital-marketing
http://www.amazon.com/careers
http://preibuschS FlecksteinM_Amazon.pdf Tsumokaro (201 https://www.mergentonline.com/documents.php?compnumber=910984,Jan9)

Excel calculations
Current ratio is a liquidity ratio that measures whether a firm has enough resources to meet its short term obligations. A good current ratio lies between 1.5 and 3. A current ratio of less than 1 indicates that your business has liquidity problems and may not be financial healthy.
Current ratio= Current assets/current liabilities
=B35/B39
=2.541
Quick ratio
The Quick ratio or acid-test measures a company’s ability to meet its short term obligations with its most liquid assets
= (Cash+ cash equivalents +marketable securities+ A/C receivable)/Current Liabilities
=(B16+B17+B19)/B39
=0.87065
The ideal quick ratio is 1:1 which indicates that the business has enough assets which may be immediately liquidated for paying off its current liabilities
Average Collection Period=Annual sales/365
It measures the average number of days that credit customers usually make the payment to the company .

References
Ehrlich, C(2019).Retail Success Factors Web
Kotler, P (2020). Marketing Management(6th Edition ed ) Englewood Cliffs ,N.J Prentice Hall
Longo, D (2019).Pillars of Kraft Hinz’s Success. Nielson Business Media.Web
Heinz Kraft Company (2020). Shop all departments. Kraft Heinz Company. Web

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