CHAPTER 5 OUTLINE

<!–[if !mso]>st1\:*{behavior:url(#ieooui) } <![endif]–> CHAPTER 5 OUTLINE What Is Perception, and Why Is It Important?   Definition:        Perception is a process by which individuals organize and interpret                         their sensory impressions in order to give meaning to their                         environment. Why is this important to the study of OB? Because people’s behavior is based on …

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